There are many factors converging that will clearly impact the marketing of California avocados in 2025, with most of them appearing to be on the positive side of the ledger. First and foremost is the size of the crop. Initially estimated at 400 million pounds, California Avocado Commission member and Calavo Growers Inc. executive Peter Shore told The Produce News in late February that the updated estimate from CAC was 375 million pounds. In 2024, California sold 365 million pounds. Shore said Calavo estimators expect the crop to come in somewhere between 365 and 375 million pounds. While that

The 2024 summer holidays demonstrated strong growth for avocado sales, achieving four-year highs at retail. According to the latest Avocado Holiday Retail Recap by the Hass Avocado Board, unit sales increased by an average of 2.3 percent, while dollar sales soared 19 percent compared to the prior year. Combined, Independence Day and Labor Day generated 92.4 million units and $122.5 million in sales. Small avocados fueled unit growth during the Independence Day and Labor Day weeks, supported by their large share of category sales and strong growth. Growth in small avocado sales was driven by

Mission Produce Inc. expanded its diversified sourcing strategy to provide a year-round supply of ripe avocados and mangos to the U.K. and European markets. Over the last year, Mission Produce has added to its global sourcing network to meet growing global demand for avocados and mangos. “The European and U.K. markets offer exciting opportunities for the growth of the avocado and mango categories — and Mission Produce is the go-to for supply reliability year-round,” said Paul Frowde, managing director, Mission Produce Europe and U.K. “About a third of global avocado imports went to Europe and

Avocados From Mexico and Rob Gronkowski have pulled out all the stops to get guac on every game day table this football season. Now, the always good duo is inviting fans to keep the good times going with the Gronkamole Challenge — a video event hosted by Gronk himself. The latest experience from avocado brand will feature exclusive drops, including the first-of-its-kind, limited-edition Big Game Guac Pack, designed to ensure you won’t miss a single moment of the action this year to refill your bowl of guacamole. Inspired by Gronkowski’s obsession with his favorite Gronkamole dip, the Big Game

The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020. Recent extremely high winds in California slightly dampened very early season projections, but the industry is still optimistic for a particularly good season. Investment by California avocado growers who have increased planting of new trees and improved the average per-acre yield is contributing to this optimism. Fruit sizing and the actual harvest total will be influenced by natural factors, and growers are hoping for

Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year’s big game is sure to be a touchdown. The brand debuted a first-of-its-kind industry innovation, the Guacline. The experience connects football fans with “Gronk AI” — the digital version of the greatest tight end in football history and Avocados From Mexico partner Rob Gronkowski. Thanks to the top-selling avocado brand, fans can engage with their favorite athlete and avocado aficionado to get his favorite guacamole recipes just in time for game day. Visit BigGameGuac.com to