This year’s avocado season is shaping up to be one of the best yet for Naturipe Farms, with a strong supply driven by the growing impact of maturing avocado trees in Colombia. With Mexico providing year-round supply and Colombia complementing the seasonal transitions, Hass avocados from both these points of origin result in a harmonious blend. By utilizing multiple growing regions, Naturipe can provide an abundant supply of avocados, meeting retailer demand. “Our Colombian avocado program has been a tremendous success,” said Andy Bruno, president of Naturipe avocado farms division. “We are

The need for increased capacity led McDaniel Fruit Co. to tear out its packing line and put in new, state-of-the-art equipment in breakneck speed between the end of the California season early last fall and the start of this year’s production in January. Vice President Carson McDaniel reported that added capabilities of the new equipment allow the company to more efficiently receive grower fruit at the front end and move greater volume through the facility in the same time frame. “From the grower side, we needed more throughput capacity and on the customer side we needed to run more fruit per

With California avocado shipments already underway, Mission Produce Co. is expecting a solid season featuring some of the strongest California harvest weeks leading up to the Cinco de Mayo and the Fourth of July promotional periods, according to Senior Director of Sales Galen Johnson. "California season is off to an early start,” he told The Produce News on March 4. “This year, we expect California season to last through the summer with strong harvests peaking around June." He added that the “market is ready for California avocados, and the industry expects excellent marketing conditions for

With one of its larger crops in a decade and more avocado acreage being planted every year, California is poised for continued volume in the coming years. At least that is the bullish view of Peter Shore, vice president of production management for Calavo Growers Inc., Santa Paula, CA. “One thing we always look at is total planted acreage versus producing acreage,” he said. “This season total planted acreage is 51,750 acres while producing acreage is 47,400 acres.” And he noted that growers are still planting more acreage every year. Considering that younger trees tend to yield more fruit per

Colombia, the fourth-largest exporter of Hass avocados to the U.S., is preparing to supply 130 million pounds to the U.S. market during the 2025 spring-summer Traviesa season. With maturing orchards, expanded production and a growing shift in export volume to the U.S. market, peak volumes are expected at the end of April and into May. It is also projected that Hass avocados from this Traviesa season will be available through August. Avocados from Colombia offer year-round supply with two seasons: the main season starting in the fall from approximately September to February, and the secondary

The purchase and consumption of avocados during the week of the last Super Bowl are conservatively estimated to be in the millions. What made the popular fruit so attractive and available for such incredible demand? The answer lies in a variety of marketing strategies, by scores of marketing execs in fresh produce over the past few decades.