As Cinco de Mayo approaches, West Pak Avocado's AVO360 program and category expertise highlight the holiday's growing popularity and impact on sales during the second quarter. During this celebration, many Americans enjoy Mexican-inspired dishes, making avocados a staple ingredient in festive menus across the United States. The preparation and consumption of these dishes mark the increasing popularity of Cinco de Mayo, which continues to drive significant sales, making it one of the key holidays in the U.S. for avocado volume, second only to the Super Bowl in February. Leading up to the

This Cinco de Mayo, Avocados From Mexico is putting guacamole at the center of every table with a new strategy that highlights what makes the holiday so special — the food — with the vibrant flavor that only avocados can offer. The number one selling avocado brand in the U.S. is set to become the top-of-mind food brand for the occasion, as the perfect ingredient for Cinco celebrations with unique authenticity and freshness. This idea comes to life in the brand's Guac Makes the Fiesta campaign, inviting consumers to get excited and plan ahead with plenty of fresh Avocados From Mexico. With 43

Cinco de Mayo is right around the corner, and as we all know, without guacamole (and tequila, but that’s another story), Cinco de Mayo becomes just May 5. Mexico is the main supplier of avocados the United States: between 80 and 88 percent of the non-domestic avocado supply, depending on who you ask. No matter how the on-again, off-again, on-again tariff drama continues play out, Mexico will surely remain the main supplier of avocados the United States. According to the USDA, Mexico’s 2025 avocado production is forecast at 2.75 million metric tons, a 3 percent increase over 2024. Exports are

Frutura acquired Montana Fruits, a packer-shipper-marketer of avocados sourced from growers across Colombia. Montana, which will be managed by Frutura’s Dayka & Hackett, already sources fruit for Frutura companies; today’s deal serves to solidify strong existing relationships. It also strengthens Frutura’s LATAM footprint which is vital to the company’s international strategy. “We have a proven formula when we make an acquisition,” said David Krause, Frutura’s CEO. “We work with in-country management to add value and optimize their enterprise. Then we drive growth by facilitating collaboration

The California Avocado Commission has launched its consumer advertising program for the 2025 season. The campaign is an evolution of last year's successful advertising creative, which showcased California avocado groves and the growers’ exceptional care in producing the fruit. The new ads spotlight the consumer side of the story, featuring stunning shots of California avocado-centric dishes and vibrant imagery of consumers enjoying the fruit. The new ads also reference key attributes of the fruit, such as locally grown, sustainably farmed and ethically sourced, and include calls-to-action for

With a projected volume of 375 million pounds, making it the largest crop estimate since 2020, the 2025 California avocado crop is ripe with promotional opportunities. “Peak availability of California avocados is expected from spring through summer,” said CAC Vice President of Marketing Terry Splane. “The promotable volume will be at least 10 million pounds per week from April through Labor Day weekend, with some weeks reaching significantly higher volumes.” CAC will support those promotions with its 2025 marketing campaign that Splane said “is an evolution of the previous year’s successful