No other origin does more to promote the overall avocado category than Peru, and this summer’s activities will again set the standard for avocado promotions – and perhaps all produce categories. The impressive and diverse lineup of events includes honoring the military, feeding the hungry, preserving the environment, and helping retailers move more avocados by reaching consumers both inside and outside the stores, including at their popular past times – all between June and October. “The avocado category has been oscillating between 2.7 billion and 2.8 billion pounds for the past five years

By a wide margin, the 2024 California avocado crop is being picked and packed in much greater numbers than previously anticipated, which resulted in the California Avocado Commission significantly increasing its crop estimate in its annual mid-season report. The pre-season estimate, released in the fall of 2023, pegged the crop at about 208 million pounds, which would have made it the smallest crop in recent memory. However, the northern districts, primarily Ventura County, apparently have much more fruit than originally suspected. The annual mid-season survey of growers now estimates the crop

Avocados from Peru honored the men and women of the U.S. Navy with a super avocado breakfast on board the USS Bataan on May 24 during New York Fleet Week. Vice Admiral Douglas Perry, Commander of Joint Force Command Norfolk, Commander U.S. 2nd Fleet, and Fleet Director, Combined Joint Operations from the Sea Centre of Excellence, joined Executive Officer Captain Albert Head to host the Avocados from Peru team, which kicked off its campaign by serving a superfoods breakfast to the sailors of the USS Bataan, an iconic U.S. Navy vessel, for the second time while honoring U.S. Troops to

This year Mission Produce Inc. will have its most diverse summer sourcing strategy yet. With a plentiful California season and expanding grower relationships in Mexico, Mission is leveraging its global sourcing capabilities to supply the world’s finest avocados and mangos from California, Mexico, Peru and Colombia this summer. "With Mission’s diversified sourcing strategy, we are in a prime position to supply our customers with the ‘cream of the crop’ across our global growing network,” said Diana McClean, director of marketing. “As the go-to supplier, we leverage our deep-rooted grower

Grupo Aguacatero Los Cerritos, a leading avocado exporter for fruit from Jalisco, Mexico, has earned Fair Trade certification for its farms and packing facility. This is an important step in developing steady supplies of Fair Trade avocados for the U.S. market. GLC’s said it mission is to inspire other farmers with sustainability while growing healthy food for the world. Fair Trade certification is but one component in the company’s efforts to fulfill this mission. The company certified its farms with Global G.A.P. in 2012 and has been Rainforest Alliance certified since 2017. The avocado

The California Avocado Commission initiated its annual June is California Avocado Month marketing program with media outreach and announcement activities in May. The organization continues its What’s Inside a California Avocado advertising and social media campaign spotlighting the California difference and focusing on communication of locally grown and sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June. The California Avocado Month activities celebrate the premium fruit’s peak availability throughout the month. “June happens in the