The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service and the California Department of Food and Agriculture recently established an Oriental Fruit Fly quarantine in California's San Bernardino and Riverside counties. The quarantine area includes avocado production regions and listed Hass avocados as a host, which was inconsistent with USDA’s Mediterranean Fruit Fly and Mexican Fruit Fly host lists that do not include Hass avocados. California Avocado Commission staff immediately informed USDA of this inconsistency, which led USDA to remove Hass avocado from the host

Everyone knows avocados are a commodity. Except when they’re not. The Bravocado brand from Henry Avocado is a case in point, according to Phil Henry. Henry’s emphasis on fresh delivery to its retail and foodservice customers has driven the brand since Bravocado became part of the industry’s lexicon in 1938. Sourced year-round primarily from select growers in Michoacan and Jalisco Mexico, and the company’s Southern California groves, this popular fruit under the Bravocado banner holds another distinction… retail and foodservice customers of Henry have enjoyed the fresh benefits of a custom

A lack of rain has reduced the size of the current avocado crop from Mexico, according to a report from the leadership team at La Bonanza Avocados. “For the 2023-24 season there will be a decrease in fruit of 8 to 10 percent in general in the orchards due to the water stress they suffered in the summer due to the low rainy season,” said Maggie Bezart-Hall, senior director, strategic sales and marketing for La Bonanza. “This season’s curve comes with an impact on calibers 48s and larger. There will be 48s and larger for promotions, but the stronger promotional pricing will be on 60s and smaller

Recognizing nearly all avocado purchasers (96 percent) are aware, engaged and concerned about environmental and social issues, the Hass Avocado Board is advancing on telling the industry’s sustainability story. Stakeholders are invited to access The Avocado Sustainability Commitment. Healthy Food, Healthy People, Healthy Planet webinar for a timely update on consumer research conducted to date and how key findings are giving shape to the Avocado Sustainability Center, a newly launched resource with a vision to become the premier provider of sustainability research, data and information for the

The always good avocado brand reaffirms its commitment to good health and breast cancer awareness as the official title sponsor of college football's 2023 Cure Bowl Avocados From Mexico is uniting good health and good times with one partnership. The brand is joining forces with the Cure Bowl, a college football postseason bowl game benefiting breast cancer research. Avocados From Mexico will be the title sponsor of the 2023 Avocados From Mexico Cure Bowl, held in Orlando, FL, on Dec. 16. Funds raised from the Avocados From Mexico Cure Bowl will directly benefit cancer research organizations

With a year under its belt as a direct seller of its own production to the U.S. market, GLC Cerritos is expecting significant volume growth over the coming years as one-third of its 2900 acres of avocado groves in the state of Jalisco in Central Mexico are less than three years old. CEO Giovanni Cavaletto revealed that about 50 percent of its current volume comes from its own groves with the other half being provided by independent growers that it represents. Grupo Los Cerritos is the farming entity in Jalisco. Besides the young avocado groves, the family farming operation also has significant