Though Pharr, Texas-based Villita Avocados Inc. already announced the introduction of the industry’s first plastic-free and fully compostable display bag, Executive Vice President Rob Ybarra said the news is so big it will be top of mind until at least the transition to this revolutionary packaging is complete in spring of 2024. “Retailers are showing lots of interest,” Ybarra said. “We expect some major retailers to come aboard.” Villita has been working on the development of the bag for quite a while and initially planned to introduce it for its organic avocado customers. “But we have gotten

The issue of lack of size that avocado growers from Mexico have been dealing with the past several months appears to be in the rearview mirror. While the very largest fruit is still in short supply, the 48 size, which is seemingly the size preferred by most retailers for their bulk displays, is being produced in good numbers now that Mexico is moving into its normal crop. “The supplies are coming on well and the harvesting of the crop is going well,” said Peter Shore, vice president of product management for Calavo Growers Inc., based in Santa Paula, CA. In mid-October, he said the

With a significant rain event in Mexico in mid-October, there was expectations of an improved size curve and good avocado supplies for at least the next three to four months. Calavo Growers Vice President of Product Management Peter Shore told The Produce News Oct. 12, “The supplies are coming on well and the harvesting of the (Mexico) crop is going well. There is a good mix of sizes especially from 40s to 70s.” He did note that there has been a lack of volume on the high end of the spectrum creating a premium price for 32s and 36s. But he said the October rain could help shrink that gap in

Mission Produce Inc. launched a marketing campaign, Discover the Mission Advantage, to communicate the key differentiators that it offers to retail, wholesale and foodservice customers throughout North America as a supplier of avocados and mangos. Throughout the campaign, Mission is rolling out functional tools and resources to its partners to promote program profitability, reduce in-store shrink and attract more shoppers. "Mission Produce is the world’s most advanced avocado network with many unique advantages that enable our customers to drive sales and grow their avocado and mango

Uniting forces at the beginning of 2022 to form a robust avocado solution, Oppy, Avoworks and Eco Farms announced a groundbreaking compostable avocado pack. This innovative packaging is set to revolutionize the industry by providing an eco-friendly alternative. Different from other compostable options which can only be broken down effectively within industrial facilities that require intensive energy processes, this pack is certified for backyard compost. Both its netting and label are made with cellulose sourced from beechwood that can decompose in as little as 12 weeks. “This pack is a total

This October, Avocados From Mexico, the No. 1 selling avocado brand in the U.S., is offering shoppers the chance to rally behind a super good cause with the purchase of the always good fruit. For the third consecutive year, the brand is renewing its partnership with Susan G. Komen, the world's largest nonprofit source of funding for the fight against breast cancer. During National Breast Cancer Awareness Month, Avocados From Mexico will donate $50,000 to Susan G. Komen and feature pink packaging as part of its Super Good shopper promotion. The co-branded program is available nationwide and