Index Fresh has enhanced its supply chain strategy for delivering excellent customer service and growing sales with a new interactive website plus rebrand of its AvoTerra avocado label. The new website drop ( indexfresh.com) will be unveiled in advance of the Organic Produce Summit (OPS), July 9 and 10, in Monterey, CA, (booth No. 1000) along with attractive, fresh packaging for the AvoTerra brand. “Index Fresh has been servicing avocado customers for a long time, and we maintain our competitiveness by being out in the field, gaining key insights and adding value for customers who choose to

Avocados originated in Mexico, Guatemala, and the West Indies around 10,000 years ago. They were first cultivated over 7,000 years ago in central Mexico. The flavorful guacamole dip and spread was created by the Aztecs and originated in Mexico. It was known as avocado sauce. The avocado was also called alligator pear. Avocados are shipping out of California and Mexico. The demand on avocados is moderate with a steady market. Mexican volume is up 19 percent. Production is mostly on the smaller size. The best way to move large amounts of avocados is to advertise and merchandise them on an end

Avocados are among the most popular commodities in the produce department, yet for all their popularity the category has remained essentially flat for the last five years despite tens of millions of dollars invested in promoting the fruit. Why? For many, the feeling is that category growth is largely dependent on the diversification of supply to meet rising demand. Xavier Equihua, president and chief executive officer of the Peruvian Avocado Commission, said Peru is expected to have an “on” year in 2025 and could potentially export up to 260 million pounds of avocados to the U.S. market in

The Colombia Avocado Board partnered with Weis Markets Inc. to launch the Heart of Colombia Avocado Display Contest, a retail campaign designed to drive consumer excitement and increase impulse avocado purchases. Running from March 27 through April 23, the promotion was activated in 200 Weis stores across three regions, combining custom displays bins, point-of-sale materials and team incentives to generate consumer excitement and spark impulse purchasing. Produce managers were challenged to create an eye-capturing displays that placed avocados from Colombia at the center of their department

Marketing efforts for California avocados are running at full steam this spring and in support for California Avocado Month in June. The California Avocado Commission’s marketing campaign includes consumer advertising, social media, public relations and influencer activities as well as customized programs for participating retailers and foodservice operators. The commission reports that advertising impressions through April alone exceeded 31 million, and its social media performance is surpassing both CAC’s goals and industry benchmarks. “California avocado social media is hitting way out of

Avocados from Peru will generate the lion’s share of excitement for the avocado category this summer via one-of-a-kind promotions, including a partnership with the Detroit Tigers, one of the hottest teams in Major League Baseball. Xavier Equihua, president and chief executive officer of the Peruvian Avocado Commission, said this year’s program includes a trifecta of events that incorporates classic tactics and experiential marketing. The promotional events kicked off, quite fittingly, on Cinco de Mayo with the first-ever Guacamole Challenge at SeaWorld San Diego, where three amateur chefs