International Fresh Produce Association Co-CEO’s Cathy Burns and Tom Stenzel were joined by industry leaders to share updates about the new produce and floral association. During the briefing, IFPA Executive Committee member Dwight Ferguson shared that the Floral Marketing Alliance will launch with the new association in January 2022. “International Fresh Produce Association will be the association for the floral marketing community that has been growing since the 1970s,” said Ferguson, president and CEO of the California Agricultural Leadership Foundation. “In launching the Floral Marketing

Albin Hagstrom & Son, Inc. is excited to announce that they have officially started Christmas product production for the 2021 winter holiday season. Every year, thousands of feet of Christmas garlands, and hundreds of wreaths and other decorative pieces, made with varieties of Magnolia, Cypress, Cedar and Pine, are handcrafted on their farm in Pierson, Florida and shipped from mid-October through the end of December, that bring Christmas cheer and delight to admirers everywhere during the holiday season. This holiday season is looking merry and bright, as it has the potential to be one of the

The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral Industry . The results come from two separate surveys conducted during the COVID-19 pandemic (one in July of 2020 and one in June of 2021) by researchers Dr. Benjamin L. Campbell, Dr. Julie H. Campbell, and Dr. Jessica A. Holt at the University of Georgia. The study was funded by the FMF, whose mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower

At New Bloom Solutions, we’re always looking to get you the latest insights into the industry so that you have the knowledge you need to succeed. In this article, we’re going to discuss the current trends in retail floristry. Since these change every year, keeping up with them is important to know where to focus your efforts to ensure your business blooms. Floral E-Commerce While it’s true that floral e-commerce isn’t just a trend and is here to stay, it’s important to point out exactly how much this has surged in popularity over the past couple of years. In part, this has been an effect of

The flower shortage of 2021 is an unprecedented event in our industry. There’s a lot to know about the shortage and we’re sure that you, like many, have questions. We’re here to break it down and explain what’s going on, the contributing factors, and how you can combat this within your own business. Keep reading to learn more! What Caused this Flower Shortage? You’re likely wondering how we even got in this position in the first place. There are a few factors at play that led to this unprecedented flower shortage. Global Pandemic First, one of the contributing factors to the flower shortage is

Sept. 22 is the official start of fall—and the start of one of your busiest seasons! Fall also brings some fantastic marketing opportunities, but it takes a bit of preparation. Here are a few things Rio Roses said you can do right now to bring in maximum revenue throughout the fall season. Review your marketing goals As we move into fall, we’re also closing out the third quarter of the year. It’s the perfect time to review how your marketing has been doing so far, reinforce what’s working, and make any changes to end the year off strong. See which goals you’ve achieved, and which may need a