Flower Power- we’ve had it all along! The Tide has turned, and what a difference it makes when we lead with flowers! This global pandemic has provided many ups and downs — especially when it comes to the flower industry, but the good news firmly outweighs the bad. Good News: People are buying flowers like never before! It’s a fact and it’s welcome. For years — as flower professionals — we have wished for flower consumption like our friends in Europe where people feel the need, want and desire to have flowers in their homes all the time! People quickly recognized that in times of uncertainty

Eugene Loudon Brunk Jr., a passionate floral industry leader and mentor for more than 45 years, died at his home on May 4 due to complications from COVID-19. Born in Detroit in 1955, Mr. Brunk began his floral career in sales at DWF Wholesale Florist in Flint, MI, where he spent nearly 15 years. In 1990, he went to work at Koehler & Dramm Wholesale Florist in Minneapolis, both as a salesman and a greens buyer, eventually becoming its general manager. “Eugene has been a steadfast and reliable fixture at Koehler for over 30 years, and he will be greatly missed by all who had the honor and the

Mellano & Co., a Southern California farm and wholesale company, is filling the set of HBO's Full Bloom, an award-winning floral competition series, with beautiful florals and greens. Launched on Thursday, June 10 and running through July 1 on HBO Max, the floral design competition show features 10 talented florists from across the nation for its second season. Each challenge will feature floral and greens sourced either from the Mellano farms or through its wholesale department, bringing in products worldwide. Viewers of the show will see sweeping views of beautiful flowers and greens

For the second year in a row, the American Floral Endowment’s annual fundraising event will be held virtually in order to assure the safety and health of the floral community. "While we know many are ready to travel this fall to in-person events, many still are not," AFE said in a statement. "Since our annual fundraising dinner also serves as a donor recognition event, we plan to have a large in-person celebration in 2022 to honor our industry champions over the past two years. As donors, you can continue to support the industry from home and spare any unnecessary travel." In honor of AFE's

Members of the floral industry gathered for the annual WFFSA Floral Distribution Conference in Miami. The three day expo was well attended and showcased some of the best floral shippers in the industry. Among the many highlights, executive president of Asocoflores Augusto Solano was presented with the LTK Distinguished Service Award and Gabriel Becerra of Golden Flowers was elected as president of WFFSA. The conference is the first large-scale event for the floral industry since the pandemic hit, and attendees exemplified this year's theme in every way: Stronger together, better than ever.

With wedding season just around the corner, Albertsons Cos. is offering customers an easy, affordable and environmentally friendly online option for purchasing fresh, hand-cut wedding flowers. The pre-designed “do it yourself” debi lilly design floral collections complement any color palette and the easy-to-use online site allows customers to choose between several flower types and colors from various themed collections. “We’re always searching for innovative ways to provide our high-quality products to customers in a way that fits their lifestyle needs,” said Chad Coester, senior vice