Flowers are used to celebrate joyous, provide comfort, and brighten everyday life. American cut flower and foliage farmers work tirelessly to ensure that beautiful products are available all year long for consumers, designers, florists, and others to work with and enjoy. Certified American Grown (CAG), the voice of the domestic cut flower and foliage farm, is likewise working to ensure that farms here in the USA are recognized for their work, can increase their production and sales, and continue to operate in a sustainable manner for generations to come. Certified American Grown was created as

FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from propagation to presentation, is offering recyclable paper packaging for its FloraLife Crystal Clear and FloraLife Express Universal 300 flower food packets. Offering recyclable packaging is another initiative that supports the goals identified in the company’s 2025 Sustainability Plan. The sustainability initiative is a long-term plan targeted for 2025 that implements the reduce, re-use, recycle and respect principles in five commitment areas: climate change, water

Facebook continues to be the undisputed champion of social media sites and one of the most powerful marketing tools out there, according to Rio Roses. It’s a great space to keep your customers informed, develop your brand identity, and broaden your reach. But Facebook’s platform is constantly evolving — sometimes it seems like they add a new update every week! That’s why we wanted to make sure you know the top Facebook trends for 2021 and how to use them in your floral business. Here are seven of the most important Facebook trends this year: Longer Captions on Posts Gone are the days of short

It has been quite the year and July continued with the same zest, according to New Bloom. Business has been better than a normal pre-pandemic July. There advanced bookings are up for future weeks and months to help ensure delivery — this seems to be a new trend and believe us it is very much welcomed. Even this summer with all the heat waves and people starting to go on vacation and traveling we are seeing a strong summer which for sure will include August. Almost Everyone in all sectors of the industry is indicating they are outperforming 2019 numbers.The long-range forecast for business is

Pacific Valley Bank (PVB) is pleased to announce that Teresa Matsui has joined its board of directors. Anker Fanoe, CEO, commented on the new addition to the community bank’s team. “Teresa is a highly accomplished global executive and longtime Monterey County leader. Her dedication to our community coupled with her professional expertise and commercial banking experience makes her an extraordinary addition to our board.” Having served in multiple senior executive positions, Matsui has successfully guided organizations through transitions shifting and evolving business conditions ultimately

As things look and feel like they are returning back to normal, there are still many areas that have yet to rebound from the effects of the pandemic. One of those areas is product availability on the floral hardgoods side. We went from a very stable and predictable flow of product in 2019 to an environment now that is totally unpredictable in terms of both when product will be received and what the cost of that product will be once it arrives. The root causes of both supply disruptions and price increases are many: Factories overseas were forced to sporadically close due to COVID, thus