Smithers-Oasis, a company in the floriculture and floral design industry, is launching a new floral design media - Oasis TerraBrick Floral Media. Made with plant-based, renewable, natural coir and a compostable binder, Oasis TerraBrick Floral Media has been certified OK compost HOME and OK compost INDUSTRIAL. “Smithers-Oasis is extremely excited about this product,” said Robin Kilbride, president and CEO of Smithers-Oasis. “Our research team has been working on its development for years, and we believe Oasis TerraBrick Floral Media is the most impactful invention in the floral design space

In early August, floral industry professionals, including locals from San Diego and visitors from as far away as New Jersey, mixed and mingled with industry friends and peers at CalFlowers' Member Appreciation Event. Truly a good time was had by all. Those who attended were fortunate to hear, in detail, about some of CalFlowers most important industry outreach programs. J Schwanke, host of Life in Bloom on PBS, explained how his show places flowers in an incredibly positive and accessible light, and is broadcast into tens of millions of American homes. Ramiro Penaherrera and Bernardo Beate

Unexpected disruptions in the supply chain can directly and indirectly cause additional logistics costs because of delayed delivery. Additionally, late deliveries can age products, annoy employees, and create dissatisfied consumers. Hear the true facts about transportation and how we can maneuver best in today’s world to protect our financial assets and keep customers satisfied. You’ll hear it at The International Floriculture Expo webinar Are the Wheels Coming Off of Transportation. Meet the Panelists! Hernan Galindo is the vice president of business development at AIA. His role entails

Broekhof USA announced a new addition to its sales team. Joseph Anderson has been appointed sales manager for North America. Anderson will be responsible for developing the sales strategies and operations for Broekhof’s key account channels in North America. He will be in charge of implementing and managing the sales activities, identifying new market opportunities and defining the actions required to bring a new dynamic to the existing team. Anderson has extensive experience in sales management in the gift business industry. He started his career with Pacific Balloon Corp which supplied many

“Floral sprays and dyes are in high demand worldwide, with different cultures using them in different manners,” said Denise Patterson, director of corporate marketing of Smithers-Oasis. The company acquired Design Master, a floral spray color brand, in May of this year. In this article, Patterson reflects on organizing an acquisition during a pandemic, the uses of floral sprays and dyes in different cultures, as well as using the Design Master products for education on preventing flower waste. Different uses in different cultures According to Patterson, the demand for floral spray colors is

Two of the West Coast’s largest suppliers and manufacturers of Christmas floral products and PNW cut floral greens are now one. The Hiawatha Corporation is a well-known and respected supplier in the Christmas greens industry and has been in business since 1938. The previous owner's Dick Pasalich and Larry Stevens of The Hiawatha Corporation have enjoyed an amazing partnership for the last 48 years and are excited to enjoy a well-deserved retirement. “We are proud to have CFG & Jim Milgard as the new owner of The Hiawatha Corporation. It has been an exciting & rewarding 48 years as a supplier