Organics Unlimited finds growing consumer response to 'GROW' initiative
Organics Unlimited finds growing consumer response to 'GROW' initiative
Organics Unlimited of San Diego, CA, is seeing increasing consumer interest in the bananas the firm is selling with the new "GROW" label. "People who are buying organic produce are normally socially and politically concerned," said Michael Rocca, produce buyer for Watsonville Coast Produce, who added that this is one of the reasons the GROW Foundation has been experiencing major success in its first year. GROW, an acronym for Giving Resources & Opportunities to Workers, is an international outreach initiative with a mission to ensure that plantation workers who grow organic bananas receive