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NJ Dept. of Agriculture seeks to build awareness of state produce

While viewed as a more urban area that caters to two major metropolitan areas in the north and the south, New Jersey has a lot going for it when it comes to the produce industry. It has become the responsibility of the New Jersey Dept. of Agriculture to make sure that the word gets out to the industry about what the state produces and how it can help retailers, through its well-established Jersey Fresh marketing program, make more sales and profits. The New York Produce Show is another example of building awareness of what is produced in the Garden State and how best to work with the many

Fowler Farms wants to wow NYPS attendees

The “Wow” Factor. That is the strategy at Fowler Farms with its top officials constantly looking for ways to stand out in a crowded field in the apple business. Fowler, a seventh-generation family business based in Wolcott, NY, is making its mark with its customers and consumers by offering a high-quality product, full of flavor and color that will win over shoppers the first time and get them coming back time after time for those items at their favorite retailer.

Misionero showcases Garden Life rebrand and expansion to Earth Greens portfolio

Misionero is showcasing two major updates at the New York Produce Show: a complete rebrand of its Garden Life Washed & Trimmed line and two new additions to its Earth Greens Organic portfolio.

TMK Produce looks to make a splash at NYPS

Officials at TMK Produce hope that teaming up with other local operations can pay dividends for them at the New York Produce Show. The Philadelphia-based company will again be part of its hometown Philadelphia Wholesale Produce Market exhibit and expect the larger booth with more companies will catch the eye of attendees at the Jacob Javits Convention Center.

NYPS gives Vick Family Farms opportunity to talk business, give thanks

Right on the heels of the busiest time of the year for sweet potato shippers, Vick Family Farms representatives will be on the expo floor at the New York Produce Show to thank current customers and meet potential new buyers. Charlotte Vick, partner/sales and marketing manager at Wilson, NC-based Vick Family Farms, said the company’s goals for the NYPS is to connect with customers and discuss possibilities with potential new customers for the 2026 crop. The company will have its Carolina Gold, Grande Gold and Pure Gold sweet potato brands on display at booth No. 303 on the expo floor. “We will

House Foods Holding USA expands its plant-based portfolio with tofu products

House Foods Holding USA is returning to the New York Produce Show with a slate of innovations and a continued commitment to expanding the Franklin Farms brand beyond tofu into a broader range of plant-based products. The show remains a key platform for connecting with buyers, showcasing new items and emphasizing the company’s clean-label approach to plant-forward eating. “We have exhibited at the NY Produce Show for many years and look forward to the 2025 show in December,” said Katsutoshi Mizuno, head of marketing for the company. “Our brand, Franklin Farms, has released two exciting new
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Thanksgiving is one of the best sales weeks of the year. The fresh produce demand can have a sharp impact on sales during that period. That’s why you should meet with your produce suppliers as early as possible. Head up your ad plans on items and the amounts needed for the big customer rush.

sdfThe produce markets are always unpredictable and are known to change very rapidly. That’s why you should do your homework early for the holiday product pull. November is a very critical time for supply and demand of primary items for the holiday. Remember, no two days are alike in the produce business. So, if you don’t yet have your Thanksgiving ad program developed, do it fast.

Here are some key Thanksgiving items as we look ahead. But bear in mind, the markets can change in a heartbeat. Again, it’s imperative that you check with your suppliers.

  • Asparagus out of Mexico and Peru is steady and showing excellent quality.
  • Broccoli and cauliflower are tight with lower yields along with a heightened market.
  • Brussels sprouts are also in a lighter supply level. Quality is fair.
  • California strawberries are seeing supply exceed demand. Check with suppliers for information on Mexican and Florida harvest dates.
  • Grape supply continues out of California. Red quality is excellent and ideal to promote.
  • California new crop navel oranges are now being shipped. Quality is outstanding.
  • Cranberries are at their supply height for Thanksgiving. Quality is excellent.
  • Pears are in abundance to promote with outstanding quality. Promote all varieties.
  • Pineapple supplies are running steady, but markets could increase as holiday demand kicks in. Great sizes and quality.
  • Russet potatoes will be in big demand and there will be plenty of excellent quality Idaho supplies available. Markets are steady.
  • Sweet potatoes are a holiday favorite, and the new crop is now being shipped. Market is steady on some excellent quality sweets.
  • New crop pomegranates are coming out of California. Excellent bright red color and sizes are ready to promote.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at ronprocon@gmail.com.

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