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B&W emphasizing red watercress at NY Produce Show

B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is heading to the New York Produce Show & Conference with a focused message built around nutrition, flavor and visual appeal. The company has been growing unique leafy greens for more than 150 years and will place a major spotlight on Power4, its signature blend, and on the key ingredient that defines it: Red Watercress. For B&W, Power4 represents the evolution of premium salad blends — created with high-nutrient greens and designed for shoppers and chefs who want performance on the plate and in

NYPS show’s location offers benefits to Hunt’s Point wholesaler E. Armata

E. Armata Inc., whose New York legacy extends far beyond the1968 founding of the Hunt’s Point Terminal Market in the Bronx, where the wholesaler has expanded over the years, is at home on the expo floor of the New York Produce Show. A steady stream of customers and familiar faces will visit the E. Armata booth (Nos. 470/472) during NYPS expo hours, to catch up on company news and talk business. Michael Armata, sales representative at the wholesaler, said the company’s goal at the NYPS is not just educating attendees on what E. Armata has to offer — it’s to listen and learn about what customers

New York Produce Show & Conference bigger than ever

The New York Produce Show & Conference returns to the Javits Center Dec 2 through 4, with the annual event positioned as North America’s largest fresh-produce trade show during the holiday season. The show offers exhibitors and attendees a unique convergence of networking, education and commerce in one of the world’s most dynamic cities. For suppliers and retailers alike, the timing and setting are strategic. With the holiday season in full swing, consumers are navigating a mix of tradition, entertaining and New Year planning — making December a pivotal moment for produce departments.

Sun World shares advice on elevating produce partnerships

The New York Produce Show presents many opportunities to meet customers and potential buyers, network with others and learn about new products and trends. Fruit breeding innovator Sun World International has advice for attendees to use the event as a springboard to make the most of produce partnerships in 2026. “As Sun World celebrates its 50th anniversary in 2026, we’re reflecting on how innovation and partnership have defined our journey — and how together, we can shape the next 50 years of fresh produce,” said Jen Sanchez, vice president of marketing at Sun World. The most successful

Crunch Time to spread holiday cheer, promote sweepstakes at NYPS

Crunch Time Apple Growers representatives are bringing a festive spirit to the New York Produce Show expo, with ugly Christmas sweaters, lights and holiday décor. The New York State group of SnapDragon and RubyFrost apple growers will be promoting a national consumer sweepstakes for football fans at the early December event. The Snap Your Way to Canton sweepstakes, which promotes SnapDragons, will send a fan and their guest to the Pro Football Hall of Fame in Canton, OH, to celebrate the induction of new Hall of Fame players. The enshrinement ceremony in August 2026 is just part of the package

Trucco’s chestnuts are a holiday favorite

For the past 75 years, New York-based Trucco Inc. has leaned into the holiday season with a full line of fresh Italian chestnuts, which are an American holiday favorite.
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Thanksgiving is one of the best sales weeks of the year. The fresh produce demand can have a sharp impact on sales during that period. That’s why you should meet with your produce suppliers as early as possible. Head up your ad plans on items and the amounts needed for the big customer rush.

sdfThe produce markets are always unpredictable and are known to change very rapidly. That’s why you should do your homework early for the holiday product pull. November is a very critical time for supply and demand of primary items for the holiday. Remember, no two days are alike in the produce business. So, if you don’t yet have your Thanksgiving ad program developed, do it fast.

Here are some key Thanksgiving items as we look ahead. But bear in mind, the markets can change in a heartbeat. Again, it’s imperative that you check with your suppliers.

  • Asparagus out of Mexico and Peru is steady and showing excellent quality.
  • Broccoli and cauliflower are tight with lower yields along with a heightened market.
  • Brussels sprouts are also in a lighter supply level. Quality is fair.
  • California strawberries are seeing supply exceed demand. Check with suppliers for information on Mexican and Florida harvest dates.
  • Grape supply continues out of California. Red quality is excellent and ideal to promote.
  • California new crop navel oranges are now being shipped. Quality is outstanding.
  • Cranberries are at their supply height for Thanksgiving. Quality is excellent.
  • Pears are in abundance to promote with outstanding quality. Promote all varieties.
  • Pineapple supplies are running steady, but markets could increase as holiday demand kicks in. Great sizes and quality.
  • Russet potatoes will be in big demand and there will be plenty of excellent quality Idaho supplies available. Markets are steady.
  • Sweet potatoes are a holiday favorite, and the new crop is now being shipped. Market is steady on some excellent quality sweets.
  • New crop pomegranates are coming out of California. Excellent bright red color and sizes are ready to promote.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at ronprocon@gmail.com.

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