RETAIL VIEW: Spartan Stores kicks off Michigan's Best campaign
RETAIL VIEW: Spartan Stores kicks off Michigan's Best campaign
With its Fourth of July weekend ad, Michigan-based Spartan Stores kicked off its summer-long Michigan's Best promotion to support locally grown produce, flowers and other products. In the produce and floral departments, according to Steve Wright, the retailer's produce and floral procurement manager, more than 300 products will be involved. "Of course, everyone knows Michigan has apples and asparagus, but there are so many other items locally grown that people just don't know about," Mr. Wright said. "We have a very diversified agricultural sector. We are probably only behind California in our