Sundia Corp. begins shipping new cut fruit line
Sundia Corp. begins shipping new cut fruit line
Looking to add the same fresh ideas and innovation that it has brought to the watermelon category, Sundia Corp. has begun shipping its new "True Fruit" line of cut fruit to retailers nationwide. Merchandised in the produce department, "True Fruit" is available in five varieties: Perfect Peach, Mandarin Orange, Ruby Grapefruit, Purely Pineapple and Tropical Medley. "The first shipment should ship on July 11, and within four to six weeks we expect 'True Fruit' to be in 3,500 stores in 40 major retail chains across the country," Dan Hoskins, Sundia's chief operating officer, told The Produce News