Mexico Calidad Suprema A.C. director explains program's purpose and activities
Mexico Calidad Suprema A.C. director explains program's purpose and activities
HERMOSILLO, SONORA, MEXICO -- In an effort to counter a negative image for Mexican-grown produce in the United States and other export markets, the Mexican government implemented a program in 1999 called Mexico Calidad Suprema or, in its English translation, Mexico Supreme Quality. The program had a two-fold purpose: to assure that product bearing the "Mexico Calidad Suprema" logo meets rigid standards with regard to quality and safety; and to promote the program so that buyers and consumers of Mexican produce in the United States and elsewhere would have confidence in the quality and safety