PMA Fresh Summit draws the right crowd
PMA Fresh Summit draws the right crowd
HOUSTON -- In the quality vs. quantity equation, the Produce Marketing Association's Fresh Summit International Convention and Exposition, held Oct. 12-15, appears to have won where it really counts: drawing the right people to Houston and the right foot traffic to the exhibition booths. A random sampling of exhibitors indicated that the flow of foot traffic was down from last year and perhaps from some other recent years as well, but the quality of that traffic held up well. "I'm less concerned with the number of heads than I am with the quality of faces," PMA President Bryan Silbermann told