Fresh Farms and Jewel Osco have partnered on a "Taste to Believe" campaign to authentically connect with a wider range of consumers by infusing fun into the promotion of candy grapes. The campaign places a strong emphasis on creating visually appealing experiences for customers. This includes eye-catching in-store displays, engaging food demos and other interactive elements that capture attention and make the grape selection process more enjoyable. By creating these visually stimulating environments, Fresh Farms and Jewel Osco aim to enhance the overall consumer experience and build a positive

Earthbound Farm has eliminated up to 35 percent of its plastic use by utilizing peel-and-reseal sustainable packaging technology. This reduction of 3.5 million pound per year of plastic reduction is a result of replacing the rigid lid with a resealable lidding film, while also eliminating the top and bottom label. The new design improves the shopper experience with a printed film and maintains a tray made from 100 percent recycled plastic packed with the finest quality greens. Earthbound Farm’s packaging is extremely popular with consumers as over 93 percent expressed satisfaction with the new

It's less than a week until National French Fry Day, and the Idaho Potato Commission is ready with a crash course on best practices, tips and tricks, and the most irresistible recipes imaginable. To celebrate the much-anticipated date, IPC is sharing its secrets to the best homemade French fries and hosting a spud-tacular French fry giveaway. Thomas Jefferson was the first person to bring French fries to America when he requested his potatoes be fried “in the French manner” at a White House dinner in 1802. Fast forward 221 years and more than 4.5 billion pounds of French fries are consumed in

Windset Farms' new Greenhouse Party Trays combine all time favorites; Dolce Sweet Mini Peppers, Fresco Baby Cucumbers and Concerto Grape Tomatoes. The pack pairs perfectly with summer adventures, elevating any gathering with a fresh and healthy snacking experience. Resealable packaging ensures that freshness and taste are preserved, making it a go-to snack for people on the move. The campaign kicks off July 10 with an Instagram giveaway prompting consumers to tag their friends and share how they would enjoy a Greenhouse Party Tray. Inspiration for the contest came from how versatile the

Chiquita launched a new global campaign — “ It Peels So Good” — that reinforces its leadership role in the banana category while celebrating the brand’s premium quality, delicious taste, distinctive personality and iconic heritage. “It Peels So Good” tells the story of a banana company with a rich history and a bright future. With the assonance of "peel" and "feel," the campaign evokes an emotional response that connects people to the brand — a good feeling that goes beyond the moment of consumption. Committed to providing high-quality products and making a positive impact on the world

Albertsons Cos. Inc. launched its O Organics “Fight Hunger, Serve Hope” initiative to combat hunger during the summer months when households with school-aged children face higher rates of food insecurity. Now through Aug. 1, the company’s private label brand will donate one meal for every O Organics product purchased, up to $7 million and the equivalent of 28 million meals. Donations will be made to Nourishing Neighbors, a program of Albertsons Cos. Foundation, to fund grants dedicated to providing healthy meals for at-risk youth throughout the summer. "While summertime sparks excitement for