Idaho Potato Lovers Display Contest hits new heights of creativity
Idaho Potato Lovers Display Contest hits new heights of creativity
With a 20 percent jump in entries received for this year’s Idaho Potato Lovers Display Contest, more retailers than ever lifted up spud sales as they competed for $150,000-plus in cash and prizes. The 32nd annual retail display contest, sponsored by the Idaho Potato Commission, brings out the best in produce department creativity from coast to coast, said Ross Johnson, IPC vice president of retail and international. “We get display entries with everything from quirky potato characters to rustic farm scenes to elaborate hand-lettered posters,” said Johnson. “These displays help drive higher