Pear Bureau Northwest and Tajin seasonings have partnered to create a fun new beverage recipe featuring fresh pears and ginger muddled together, with lime, vodka (suggested: habanero or chili infused vodka for an extra kick), honey syrup and Tajin’s liquid salsas. It’s recommended to rim the glass with your favorite Tajin dry seasoning. You can create a non-alcohol version of this cocktail by simply not including vodka. According to Haley Gilbert, PBNW digital marketing specialist, consumers who suggest a name for this new cocktail on Instagram posts ( @tajinusa and @usapears) will be eligible

Del Rey Avocado is the official avocado partner of the San Diego Padres for the 2023 MLB season. With both Padres and Del Rey Avocado founded in 1969 and named after Latin references, the partnership was a match made in sunny California heaven. With this new partnership, Del Rey Avocado is expanding the visibility and validation of produce commodities in professional sports leagues. Connecting with fans through marketing materials and sampling demonstrations will help educate baseball fans on avocado health benefits. “We are so excited that this collaboration has come to fruition. It is an

Windset Farms has introduced its Sonata Tropical Mini Peppers, which it described as a tropical adventure bursting with flavor. The newest addition to the Windset Farms family, Sonata Tropical Mini Peppers are a Tatayoyo mini pepper variety with a beautiful, deep orange color, adding brightness and warmth to any dish. With few seeds, and sized between a blocky and snack pepper, they are a welcomed addition to charcuterie boards and snack assortments or stuffed and roasted to perfection. Consumers will enjoy an initial sweet crunch, with notes of fresh herbs and fruit to finish. The company

The Little Potato Company unveiled a new brand look and feel, reflecting its commitment to providing busy families with quick and easy meal solutions so they have more time for what matters most. The new visual identity features modern, vibrant, fresh colors and a new logo. The rebrand also includes new family-friendly packaging with updated product names, new brand characters, a refreshed website and social channels and a new digital ad campaign. “We did extensive research to deeply understand our consumers, and what they care about is feeding their families with healthy, easy meals and

Duda Farm Fresh Foods, a leading grower of fresh vegetables and citrus, launched its annual National Celery Month consumer sweepstakes with a new theme — Stalk Up for Spring. Throughout the month of March, Duda Farm Fresh Foods will share ways consumers can incorporate celery into their spring routines, along with the chance to win the ultimate prize pack valued at $1,200. “Each year, we celebrate National Celery Month in March and are excited to roll out this new promotion theme to further engage with our shoppers,” said Nichole Towell, senior director of marketing and packaging procurement

For the fifth consecutive year, Food Lion Feeds is partnering with its customers to help provide at least 1 million meals to neighbors facing hunger through its annual Food Lion Feeds Orange Bag campaign. The campaign runs March 1-21 and benefits Feeding America and local partner food banks throughout Food Lion’s 10-state operating area. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves. According to Feeding America, the campaign is especially critical right now, as more than 53 million people turned to food banks, food pantries and