The Texas International Produce Association is busy promoting Texas 1015 Sweet Onions thanks to a USDA-AMS Specialty Crop Block Grant administered by the Texas Department of Agriculture. The grant will fund another record-breaking marketing program this spring focusing on increasing brand awareness and sales of the TX1015 Sweet Onion, aimed at both retailers and consumers. April marked the official launch of the comprehensive marketing campaign, which includes print, digital, and live and in-person promotions throughout the season. Among new or improved retailer initiatives this season are an

Concord Foods will launch three new Fresh Success mixes just in time for the summer season. The three new mix flavors — Hatch Chile Guacamole Mix, Hatch Chile Salsa Seasoning Mix and Acai Bowl Mix — are expected to hit the shelves May 2023. Concord Foods continues to innovate through extensive new product development practices, which includes research on unique flavors, popular restaurant menus and emerging recipes throughout specialty food markets. The three new mixes, which will be added to Concord’s line of seasoning and smoothie mixes, were curated with the shopper in mind and are

Dole Fresh Vegetables introduced five new on-trend flavor varieties to its popular Dole Chopped Salad Kit product line. In addition to the breakout new flavors, the new kits feature a new package design to deepen Dole’s resonance with salad customers, especially Millennial and Gen Z salad users, designed to delight foodies and casual consumers alike with eye-catching photography and improved flavor and ingredient communication. “This new look is a result of extensive consumer research to direct and validate the design,” said David Austin, vice president of product innovation. “The new

Cinco de Mayo is right around the corner, and no fiesta is complete without a heaping serving of guacamole. In fact, Cinco de Mayo is the second-biggest consumption occasion in the U.S. for avocados and guacamole. Avocados From Mexico has partnered with Coke Zero to give shoppers something to guac about all weekend long with the launch of its newest national shopper marketing program. With Cinco falling on a Friday this year, the brand's new Cinco De Weekend campaign provides shoppers ample opportunities to keep the good going all weekend long with big savings and wanderlust-worthy sweepstakes

Fresh Del Monte announced a collaboration with “Kung Fu Panda: The Dragon Knight,” the television series created by DreamWorks Animation, now streaming on Netflix. Following the success of the Fresh Del Monte and DreamWorks series “Jurassic World: Camp Cretaceous” global promotion in 2021, the produce giant and animation studio join forces once again to promote “Kung Fu Panda: The Dragon Knight.” The show follows the adventures of Po (Jack Black) who must partner with a no-nonsense English knight named Wandering Blade (Rita Ora) to recover a collection of four powerful weapons from a

This year, Dole Food Co. is making it easier for sports fans filling out their NCAA basketball tournament brackets to score their daily servings of fruits and vegetables. The global fresh produce provider is hosting Dole Fruit & Veg Tournament Brackets, a competition between iconic produce-rich recipes inspired by the NCAA Men's Division I Basketball Tournament. According to rules, Dole social media followers will decide the winners of three rounds of head-to-head matchups between widely popular dishes made with eight of the company’s best-selling fruits and vegetables: apples; avocados