NatureSweet and Instant Brands are combining forces to transform everyday meals and spread more holiday cheer this season. Through select NatureSweet snacking tomato products, Glorys, Comets and Twilights, consumers can enter to win an Instant Pot Duo Plus, a revolutionary multicooker that serves as a pressure cooker, slow cooker and sous vide. By scanning a QR code under the NatureSweet label, or visiting the NatureSweet website, consumers will also have access to mouthwatering recipes that will inspire delicious holiday meals such as Thai Red Curry Ramen, Baked Camembert or Yellow Bucatini

Duncan Family Farms is offering retailers merchandising and sales support with its line of 18 fresh, organic herb varieties heading into the holiday cooking season. According to Google trends, there is a clear spike in search volume for terms involving “fresh herbs” leading up to Thanksgiving and following through to Christmas. This presents a great deal of opportunity to drive sales at the retail level by carrying sought-after herbs in-store for consumers to easily purchase when shopping for the recipes they’ve discovered online. “During the holiday season, we see the usage of rosemary, sage

Nature Fresh Farms has launched Yoom, a two-bite, deep purple tomato that is full of flavor and ideal for tomato enthusiasts. With an intensity and range of flavor from savory to fresh and a hint of plum-like sweetness the Yoom is a flavor experience that can enhance meals or be enjoyed on its own. “The Yoom is the perfect compliment to our existing tomato offerings,” said Matt Quiring, senior vice president of sales and marketing at Nature Fresh Farms. “It’s full and complex flavor, matched with its small size, crisp texture and juicy interior provide a well-rounded tomato that will appeal to

Pacific Trellis Fruit, one of the nation's top year-round growers, shippers and marketers of premium fresh fruit, is partnering with the Tunnel to Towers Foundation for a Veteran’s Day promotion. The company debuts eye-catching co-branded packaging for grapes and mandarins with a percentage of every bag sold being donated to the Tunnel to Towers Foundation. “The co-branded packaging creates a stopping point for consumers, enticing them to purchase, with the added element of the contribution to the Tunnel to Towers foundation, “said Howard Nager, director of marketing and business development

Envy apples will kick off the 2022 holiday season with significant momentum thanks to a comprehensive marketing campaign designed to drive consumer trials, stimulate repeat purchases and inspire expanded usage occasions. For the third consecutive year, Envy is partnering with Hallmark Channel’s “Countdown to Christmas,” the network’s annual celebration of all-new original holiday films. The popularity of this around-the-clock holiday programming has catapulted Hallmark Channel to the top of the ratings, making it the most-watched entertainment cable network in Q4 among women 25-54 for six

Side Delights completed a package refresh, showcasing the new line at the recent IFPA Global Produce & Floral Show. The new packaging was well-received and is now available nationally. “We designed this packaging refresh using feedback from retailers and consumers, from a wide range of demographics and generations — from Gen Z to Boomers,” said Kathleen Triou, president and CEO of Fresh Solutions Network, the exclusive farmers and suppliers of the Side Delights brand of fresh potatoes and onions. “The new packaging is designed to help consumers select the right potato for the job, understand