Healthy Family Project campaign a lesson in success
Healthy Family Project campaign a lesson in success
Healthy Family Project’s annual back-to-school campaign wrapped in early October with impressions topping 224 million and social media reach seeing more than 24 mm impressions. This year’s campaign focused on lifestyle content and how nutrition and food impact and play a role in the everyday lives of families. The program, now in its ninth year and in partnership with seven health-conscious brand partners, has raised more than $180,000 to benefit children and families with greater access to fresh fruit and vegetables. This year, partners donated $14,000, to support the International Fresh