Westerlay Orchids has partnered with Albertsons, Kroger, and Morgan Creek Growers to raise $30,450 for breast cancer research, donating $2 from every Pink Gemstone orchid sold during October Breast Cancer Awareness Month. The money will be distributed to cancer research centers determined by each retailer. According to the National Breast Cancer Foundation Inc., one in eight women will get breast cancer in their lifetime. “Breast cancer touches just about everyone, either directly or through a loved one,” said Westerlay President Toine Overgaag. “The Pink Gemstone is a flower of beauty and

Arcadia Farms, a cut flower producer based in Bogota, Colombia, for almost two decades, has launched its own sales and marketing operation, with logistics being handled in Miami and sales headquartered in Texas. Texas-based fresh produce and floral industry veteran Rob Ybarra is co-owner of the reconfigured company along with grower Augusto Avila in Colombia and logistics expert Roly Martinez in Florida. All three partners share the title of co-owner with Avila being head of production, Martinez is chief operating officer and Ybarra is head of sales. “Augusto Avila has over 30 years of

Alexandra Farms showcased its signature garden roses and diversified floral products at the 31st edition of Proflora, Colombia’s premier international flower trade show. The event, held in early October at the Corferias event center in Bogotá, brought together more than 7,000 visitors and 300 companies from 60 countries, including growers, breeders, designers and floral industry professionals. The company exhibited more than 70 varieties, including garden roses, dahlias, and tweedia, welcoming longtime partners and new customers to its booth. The display featured floral designs by Holly Heider

The Wholesale Florist & Florist Supplier Association has officially opened registration for the 2026 Floral Distribution Conference, taking place March 1–4, at the Trump National Doral Miami hotel. Following the success of the 2025 event, which drew nearly 650 attendees, close to 100 exhibiting suppliers and representatives from more than 50 wholesaler companies, the 2026 edition of FDC promises to deliver an even more dynamic experience — with new programming, expanded networking opportunities and exciting updates to the event’s signature gatherings. “Last year’s conference reaffirmed the

Continental Floral Greens , a leader in the floral industry, is proud to announce several key promotions within its leadership team - a reflection of the company’s continued growth, internal development and commitment to cultivating excellence from within. These exciting changes mark a major step forward for CFG as it continues to expand operations, strengthen its partnerships and celebrate the people who make it all possible. CFG is thrilled to announce the following leadership promotions: FJ Trzuskowski has been promoted to vice president of Farms, leading operations across all CFG farms and

Delaware Valley Floral Group is pleased to announce the acquisition of Marvin’s Flower Gardens Inc., a well-respected family-owned floral distributor serving the Midwest market. This partnership marks an important step in DVFG’s continued growth strategy and commitment to supporting florists, event designers and mass market chains nationwide. The addition of Marvin’s Flower Gardens strengthens DVFG’s presence in the Midwest and provides customers in the region with expanded access to DVFG’s industry-leading product selection, logistics network and technology platforms. Founded and operated by