This October, Wyevale officially unveiled its 95th anniversary logo, marking nearly a century of horticultural innovation and celebrating the company’s deep-rooted heritage. Founded in 1930 by Harry Williamson, an innovative grower who began the business cultivating roses and selling them by mail order, Wyevale has grown into one of the United Kingdom’s leading and most respected commercial growers. “It’s such an honor to have been part of the fabric of British horticulture for 95 years. As one of the United Kingdom’s largest and most established growers of plants for garden centers and the

Family Flowers, a fourth-generation floral company dedicated to preserving beloved local flower shops, welcomes Phillip’s Flowers & Gifts — a cherished Chicagoland institution since 1923 — into its growing family of florists. This strategic expansion underscores Family Flowers’ commitment to protecting and enhancing local floral heritage while fueling national growth. Founded in 1923, Phillip’s Flowers operates 6 flower shops in Elmhurst, Hinsdale, La Grange Park, Naperville, Westmont, and Wheaton, and a 30,000 square foot design center, providing service throughout Chicago and its suburbs

The Dramm Corp. is happy to welcome Brandon Parham as its new western technical representative. Parham brings valuable experience from both the grower and supplier sides of the industry, having managed indoor growing operations and represented leading water treatment companies and greenhouse distributors. In his new role, Parham will oversee distributor relationships and support commercial sales throughout the Western region. He will work closely with customers across Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington, focusing on solutions that include hand

At the heart of the floral industry’s future are students whose passion and drive are being nurtured by the American Floral Endowment. As part of that support, AFE provides crucial funding through scholarships to help students manage the cost of their education. This year, thanks to the generosity of AFE’s donors and industry supporters, the organization is proud to award a record $74,000 in scholarships, up from $67,600 in 2024. With 26 awards given to 22 students, the scholarships ease the financial burden of education, but more importantly, reaffirms the upcoming industry talent by

For 2026, Royal FloraHolland will once again offer the option of choosing from four different member packs. This ensures that every member can choose a member pack that suits their own business operations, wishes and needs. What does this mean for you? Would you like to keep the same member pack in 2026? Then you don't need to do anything. Would you like to switch to a different pack? You can easily do so via the member portal. Let us know your choice by Dec. 15, 2025 at the latest. If you do not do this, you will automatically remain in your current package. Use the calculation tool At the

The Lisianthus Promotion Committee of the Netherlands announced the launch of its newly redesigned website, Lisianthus.nl, developed by RoMaRa Agency and Debo. The comprehensive platform showcases the diverse range of Dutch-grown lisianthus varieties and provides essential resources for florists across the globe. Streamlined Access to Premium Dutch Lisianthus The new Lisianthus.nl offers an intuitive, clean interface that allows florists to easily navigate the complete, up-to-date product range of premium Dutch Lisianthus. Lisianthus has gained worldwide popularity for its elegant, rose-like