The American Floral Endowment announced that one of its long-standing scholarships has been renamed to honor Frank Biddle, an extraordinary leader, mentor and friend to many across the floral industry. Established in 2017, the CalFlowers Scholarship has supported students passionate about floriculture. It now carries a new name, the CalFlowers Frank Biddle Memorial Scholarship, ensuring that Frank’s legacy of mentorship and innovation continues to inspire future generations. Investing in Future Leaders The scholarship provides critical support to undergraduate students pursuing higher

At the end of May 2026, Van Zanten Flowerbulbs in Hillegom will permanently close its doors. After more than a century and a half, there is an end to one of the oldest bulb companies in the Netherlands. The company originates from the Veldhuyzen van Zanten family; A family that from the end of the 19th century already put the cultivation of and trade in flower bulbs on the global map. Van Zanten Flowerbulbs is one of the best international players in the bulb business. Over the past 164 years, it has developed into an innovative breeder and grower of lily bulbs, and experienced exporter of

Meet Delaware Valley Floral Group’s plant-based, biobased, low carbon footprint, high performance foam suited for every kind of floral design: OASIS Renewal floral foam. OASIS Renewal floral foam has a 56 percent lower carbon footprint than petroleum-based floral foams without losing the look, feel and performance you’ve come to trust from OASIS floral foams. OASIS Renewal floral foam performs like petroleum-based OASIS floral foams but has the sustainability benefits you want. Performance You’ve Come to Trust Float saturates, holding 1.5-2.0 liters of water per brick. Cut and shape it whether

Alexandra Farms was recently recognized with two awards at Proflora 2025’s Outstanding Variety Competition. This year’s event featured 436 varieties across 16 subcategories, evaluated by a panel of 11 jurors for product excellence, innovation and overall quality. The farm’s Magnificent Bells hellebores earned First Place in the New Products category, which celebrates novelty, emerging trends, and consistent performance in the floral industry. The award highlights Alexandra Farms’ ongoing efforts to diversify its catalog with high-performing secondary flowers and elegant fillers — a strategic

1-800-FLOWERS.COM Inc., a leading provider of thoughtful expressions designed to help inspire customers to express and connect, announced the appointment of Melanie Babcock as chief marketing and growth officer. In her new role, Babcock will lead all aspects of marketing strategy, brand positioning, customer acquisition and retention and revenue growth initiatives. She will report directly to 1-800-FLOWERS.COM Inc. CEO Adolfo Villagomez. A digital pioneer, Babcock has served in several leadership roles at The Home Depot for over a decade. Most recently, she served as vice president of Orange

Proven Winners, North America’s leading consumer gardening brand, is excited to announce a pivotal new chapter in its long-tenured history. Historically operating as two distinct businesses that control and operate the Proven Winners brand in North America, Pleasant View Gardens and Four Star Greenhouse have decided to join forces and form one company, Proven Winners, under one ownership structure in a partnership transaction with Staple Street Capital, a leading private equity firm that helps attractive companies capitalize on transformative opportunities. By combining forces, Proven Winners