Watsonville, CA-based Driscoll Strawberry Associates Inc. has established a new business unit - Driscoll's of Europe - in order to better serve the marketing needs of retail and foodservice customers on the European continent. The new company is headquartered in Breda, the Netherlands, and Theo Houwen has been named managing director of Driscoll's of Europe. Previously, he served as director of Northern Europe for Bonduelle Groupe, a manufacturer of fresh and processed vegetables, and has been in the food industry in Europe for 19 years. Driscoll is making a "substantial commitment" in both

"California's biggest industry is still agriculture, and the beating that it has taken by burdensome regulations, high taxes, and water and electricity shortages has been staggering," Rep. Tom McClintock (R-CA) told The Produce News during an exclusive interview Feb. 25. California's water crisis is "very real" and it poses "an imminent threat to Central Valley farming," he said, alluding to cutbacks in state and federal water allocations that will take hundreds of thousands of acres of farmland out of production this year. Much of that land has been used for producing fruits, vegetables, nuts

The checkered flag is down and Rob Jackson, produce manager for Albertson's in Flagstaff, AZ, has been declared the winner of Sage Fruit Co.'s Sonya apple display contest. Sage Fruit President Chuck Sinks said that the contest was announced at last year's Fresh Summit. "The display contest was to show the apple and promote Kasey Kahne and his likeness," he told The Produce News. "[Mr. Jackson] did a great job in building the display." Mr. Kahne, a native Washingtonian, continues a successful promotions partnership with Sage Fruit, which is headquartered in Yakima, WA. The company is a volume

From adversity comes opportunity, and such was the case with the fire that leveled the Rio Queen Inc. facilities in Mission, TX, last summer. "We've rebuilt on the same spot, but we're bigger and better," said Gretchen Kreidler, who handles marketing and public relations for the longtime Rio Grande Valley grower and shipper. "We have built a facility is more energy efficient. For example, we have eliminated 60 different motors." She said the facility, which houses the company's citrus sorting and packingline, has state-of-the-art equipment, including 19 new automatic bin-loading machines and

The Southeast Produce Council has planned a full program of business and social events for its sixth annual conference and trade show, scheduled for March 5-7 in Tampa, FL. The council expects attendance to approach 1,000 for this year's event, which would match last year's event in Orlando, FL, according to SPC Executive Director Terry Vorhees. "We'll have somewhere between 900 and 1,000. That's where the numbers fell last year," Mr. Vorhees told The Produce News March 3. The 2009 Retail & Foodservice Conference & Exposition will kick off, as usual, with a golf tournament at 1 p.m. Thursday

CHARLESTON, SC -- Looking for new avenues to promote watermelons, the National Watermelon Promotion Board is coming to the crossroads of the world, New York City's Times Square. At the National Watermelon Association's celebration breakfast and general session Feb. 21, here, the organization announced in a DVD presentation narrated by Gordon Hunt, its director of marketing, that starting in March, a 10-second commercial spot will run every 20 minutes, 18 hours a day for 122 days on the CBS Super Screen in Times Square. About 1.5 million impressions per day are possible during the four-month