Maile Shanahan Geis to lead 'California Grown' campaign
Maile Shanahan Geis to lead 'California Grown' campaign
The Buy California Marketing Agreement, which oversees the "California Grown" campaign, recently promoted Maile Shanahan Geis from marketing director to executive director, where she is now responsible for the program's strategic direction, long-term planning and signatory relations. In addition, she will continue to oversee the marketing and promotional activities of the statewide campaign, including public relations outreach, advertising programs, retail and foodservice merchandising, and industry communications. "We are fortunate to have Maile lead the program as our new executive director