"It is a wait-and-see game now," said Jim Allen, president of the New York Apple Association in Fishers, NY. "We are now waiting to see how [the apples] grow and how they can best be used." Mr. Allen was referring to the damage to apple orchards resulting from a hailstorm that swept across New York state June 16. Current damage assessments stand at about 6 million to 7 million bushels that could have been damaged during the storm. Besides apples, particularly hard hit in the storm were strawberries (which had just come into season), cherries, peaches, pears and plums. The storm hit too late in

Starting with the 2008 pear and apple crops, sales and marketing for the entire fruit manifest of Wapato, WA-based E.W. Brandt & Sons Inc. will be handled by Chelan Fresh Marketing in Chelan, WA. The collaboration provides buyers with fruit from Washington's two primary fruit-growing regions: the Yakima Valley in the state's midsection on the eastern side of the Cascade Range and the Wenatchee-Chelan region further to the northeast. Brandt President Lynnell Brandt said that the marketing agreement provides his company with increased access to larger retail customers, a move that is becoming

This year's Fresh Produce & Floral Council Expo has added an extra emphasis on professional development, which has led to a change in its seminar structure. "Rather than focusing on floral or produce with separate seminars, the committee is stressing professional development for store-level attendees with a joint opening session featuring Harold Lloyd," said Carissa Mace, president of the council. For the past several years, the floral and produce personnel have been segregated; seminars were designed specifically for those separate disciplines. This year, however, the opening session will

Former Safeway produce executive Robert Backovich died June 30 of a kidney ailment at the age of 76. Mr. Backovich spent his entire produce career with Safeway Stores, rising to the top position in the produce department, which he held for many years. He was also very active in the produce industry, especially in volunteer roles within the Produce Marketing Association. Echoing the sentiments of virtually everyone who had anything to say about the late Mr. Backovich, Dick Spezzano, another longtime retailer, said, "I served on the PMA with Bob and he was a proud Serbian. He was one of the

Salinas, CA-based Mann Packing Co. has introduced its highly successful "Simply Singles" whole-leaf lettuce items to the retail supermarket channel. "Simply Singles" are washed and ready-to-use single lettuce leaves available in three popular varieties: Romaine hearts, red leaf and green leaf lettuce. Mann introduced the items to the foodservice industry in 2000, and they were met with overwhelming success. "Simply Singles were so well received by the foodservice industry, we've spent the past years working on keeping acreage and production capacity up with that demand," Lorri Koster, vice

Seald Sweet International has launched a special marketing campaign benefiting wounded and fallen veterans. The firm will contribute proceeds from fresh citrus commodities in special promotional packaging to help wounded and fallen service members and their families through the Fisher House Foundation. The program commences in conjunction with Seald Sweet's summer citrus program with plans to run throughout the year. "We are honored to salute the members of our armed forces who protect and serve our country," David Mixon, Seald Sweet's chief marketing officer, said in a press release. "We feel