Driscoll's data show effect of berries
Driscoll's data show effect of berries
In July, summer fruits such as peaches, grapes and nectarines come into play and compete head to head with strawberries in retailer produce aisles. According to Valerie Sill, strawberry business manager for Watsonville, CA- based Driscoll Strawberry Associates Inc., strawberries need not lie down for the competition. The industry should help retailers understand how important berry sales are and that they can compete with other categories. In July, strawberry sales are still peaking for consumers. Strawberries still have high penetration, and the high-impact category accounts for just below 10