RETAIL VIEW: Sam's Club takes data mining to the next level
RETAIL VIEW: Sam's Club takes data mining to the next level
When a member of Sam's Club enters one of the chain's more than 600 stores, he or she can go directly to a kiosk located at the front of the store, swipe a membership card and print out a handful of specially designed coupons. Kristy Reed, manager of corporate communications for the nation's second- largest clubstore operation behind Costco, said that the coupons are individualized to the specific shopper based on his or her shopping history. Ms. Reed said that the data from each shopper are used to create a profile, which is then analyzed via the computer, and the shopper is presented with