Belgian endive producer adds marketing punch
Belgian endive producer adds marketing punch
California Vegetable Specialties Inc. has the majority of U.S. production of Belgian endive all to itself. "Several other companies have tried over the years, but as far as I know -- and I think I'd know -- I am the only producer in the country," said Richard Collins, owner and president of the firm, which is located in Rio Vista, CA, about 45 minutes south of Sacramento on that city's namesake river. Mr. Collins, who has been growing and selling the specialty item for almost three decades, has a well-established customer list that includes high-end restaurants, top retailers and many