Sales contest jump-starts sales for Pro*Act
Sales contest jump-starts sales for Pro*Act
This has been a difficult year for the produce industry due to economic, social and weather events. For Pro*Act, a leading distributor of fresh produce to the foodservice industry, the year started strong with fresh fruit sales, thanks to a first-ever sales contest for its members, which was sponsored by the Chilean Fresh Fruit Association. Total sales of fresh grapes and tree fruit (peaches, plums and nectarines) from Chile increased 23 percent from Jan. 20 to Feb. 16 over the same time period last year. Fresh blueberry sales doubled during the same period, according to Lewis & Neale Inc